The poster for the side of the bus is basically an extension on the idea of the ad shell poster, getting people to question guilt and the validity of capital punishment by placing them in the position of the wrongly accused. I again tried to use the environment of the bus its self by placing bars over the windows, this is then cemented with the copy and statistics within the T shape. I changed the type slightly for the bus as the other type made the ad look like a movie poster, it looks much better this way but unfortunately there isn't much consistency between the two ad's now.

After a chat with Sally the whole idea of sticking your head through the poster now seems to trivialize the campaign somewhat, so I have decided to come from a different angle and use a mirror instead, the concept remains the same, its just easier to manufacture and less open to misconception and abuse from teenagers! 

I've also dropped the noose and tweaked the type and its content a bit, this is pretty much the design I'm gonna be handing in.

Here's the first crack at my Amnesty campaign, I have settled upon the idea of capital punishment, I found an amazing statistic based around the amount of people who are sentenced to death but later found innocent, I decided to use this stat along with an interactive poster which allows people to put their face where the criminals is, the idea being that it could be you who is unjustly sent to death row for a crime you didnt commit. Hopefully this will really drive the message home, it also encourages people to interact with the poster and send their picture in to Amnestys web site to help support the campaign.