Jeff Skeoch

The poster for the side of the bus is basically an extension on the idea of the ad shell poster, getting people to question guilt and the validity of capital punishment by placing them in the position of the wrongly accused. I again tried to use the environment of the bus its self by placing bars over the windows, this is then cemented with the copy and statistics within the T shape. I changed the type slightly for the bus as the other type made the ad look like a movie poster, it looks much better this way but unfortunately there isn't much consistency between the two ad's now.